Generating 57,680 Social Media Views in 3 Months for Daniel G. Miller
A three-month social media campaign focused on expanding audience reach, strengthening the author's online presence, and encouraging meaningful reader interactions.
- Client:
- Daniel G. Miller
- Focus:
- Social Media Management, Content Strategy, Content Creation
- Platforms:
- Facebook and Instagram
- Duration:
- 3 Months
Metrics & Outcomes
- Content Views
- 57,680 +41.4%
- Accounts Reached
- 13,225 +60.9%
- Total Engagements
- 3,156 +75.7%
- Engagement Rate
- 23.86%
Challenge
Daniel G. Miller needed a stronger social media presence to increase visibility, connect with readers, and maintain consistent engagement across Facebook and Instagram.
The challenge was to create a coordinated content approach that supported book promotion while building meaningful connections with existing and potential readers.
Solution
The campaign combined strategic content planning, consistent publishing, and author-focused storytelling to build a stronger social media presence across Facebook and Instagram.
A structured content calendar brought together book promotions, author updates, and reader-focused posts. Content was planned and adapted for each platform, with a mix of static visuals, engaging captions, and short-form content.
Performance tracking helped evaluate audience reach and engagement throughout the campaign.
What I Did
- Social Media Strategy
- Content Planning
- Content Creation
- Content Scheduling
- Facebook & Instagram Management
- Engagement Monitoring
- Performance Reporting
Results
Over the three-month campaign, Daniel G. Miller's social media accounts generated 57,680 content views, a 41.4% increase compared with the previous reporting period.
Combined reach grew to 13,225 accounts (+60.9%), while total engagements reached 3,156 (+75.7%), achieving a 23.86% engagement rate.
The campaign also recorded 1,314 engaged accounts (+53.5%) and 1,099 profile views (+34.0%).
Facebook contributed 23,660 content views, while Instagram generated 34,020 views, showing increased visibility across both platforms.
These results demonstrate improved content visibility, audience interaction, and social media performance during the campaign.